Why we must preserve America's great natural resources from the consequences of littering. Narrator: Ronald Reagan.


This movie is part of the collection: Prelinger Archives

Producer: Higgins (Alfred) Productions
Sponsor: Richfield Oil Company and Keep America Beautiful, Inc. Presented by James H. Matthews & Company
Audio/Visual: Sd, C
Keywords: Nature: Environment; Natural parks and monuments; Sustainability

Creative Commons license: Public Domain

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Reviewer: Christine Hennig - - March 3, 2005
Subject: 'Cause Every Litter Bit Hurts!
Ronald Reagan narrates this 60s anti-littering film, sponsored by a big oil company, in which he tells us that big corporations are in no way responsible for pollution, but our public lands are a mess because individual citizens are litterbugs. This is pretty much what youd expect from this kind of film, with a mildly disturbing scene of a child dressed in a freaky-looking litterbug costume locked in a cardboard cage. Eventually, Reagan threatens to close all the National Parks if we dont clean up our acts and stop acting like pigs already. Tell that to Exxon, Ronnie, though I will make an effort to keep a litterbag in my car.
Ratings: Camp/Humor Value: ***. Weirdness: ***. Historical Interest: ****. Overall Rating: ***.

Reviewer: Steve Nordby - - June 18, 2004
Subject: "Spreading more litter in more places than ever before"
Ronald Reagan narrates this film and if Ronald Reagan were alive today he'd say: "Huh? I was just reading the script."

Note: "conservation" and "conservative" should share some meaning in a rational context, but in the Amerikan political climate these are disconnected.

An anti litter piece (as if the pro litter lobby going to complain). Well shot. Uncontroversial. Mildly entertaining and fun for warnings of the dangerous debris the ex-leader of the free world warns us of, but if you are looking for depth, nothing here to see. Move along.

Reviewer: lmbowling - - June 5, 2004
Subject: Heritage of Splendor - and simpler times!
Narrated by Ronald Reagan prior to becoming the 40th President of the United States, this film is a throwback to simpler times, when an oil company could point to littering as a societal injustice. Presented by the Ritchfield Oil Company, this film is intended to educate the audience about litter and how to protect our natural resources, parks, highways, and private property by properly using garbage containers. Although it sounds hilarious in this modern day and age, it can still be used as an educational resource. Keeping in mind the era and period, this film is a benchmark of how far we have come as a nation with respect to our awareness. There are stunning shots of the beauty and majesty of America's natural scenery! Great shots of vintage automobiles! Fair quality video and audio tracks with some distortion.

Reviewer: Spuzz - - July 22, 2003
Subject: Native chipmunks!
This film about litterbugs, which IS a worthwhile topic for a film and is generally amicably presented, has, nevertheless some SERIOUS flaws to it. I just love, first of all, how such a film can be presented by an oil company (*cough* air pollution Oil slicks *cough*). But the true highlight of this film happens at around the 3 minute mark, when Ronald Reagan says about the USA, "We can meet some of the natives too, remembering that they were here before us". And on the screen we see shots of um, Chipmunks. HAHAHAHAHA!! I'm not TOTALLY roo sure what haopened there, but that is one of the FUNNIEST miscues I have ever seen! There are some great surreal shots too. A lady on a motorcycle with a sheepdog, some rather odd grade school paintings of "litterbugs" etc. But none match that Native chipmunks comment!

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Emphasizes the importance of preserving America's great natural resources from the consequences of littering. Ronald Reagan narrates.



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